Men’s Wonderpants
While women have quickly snapped into the increasing lines of shapewear, trebling sales in the past decade according to the market research NPD Group, Gavin Jones realized men wanted more than a male girdle or “mirdle” to trim the beer gut if they were to upgrade from their boxers or cotton briefs with fancy waistband.
In partnership with an American friend and former investment banker Corie Chung, Jones spent about a year and about $1.4 million of his own money researching and developing a new product line that was more mainstream than the compression wear around and came with health benefits.
Source: Reuters
